How to monitor Web derived calls
When a viewer clicks on your web ad, he is routed to your website and you know how many click throughs the ad has generated. What you don’t know is when that visitor calls you via telephone – because your website only displays a single common contact number and you can’t differentiate how callers got the number. With the Advert Tracker Web Tracker module each of your web ads is given a unique telephone number via the Advert Tracker Web Tracker system allowing you to compare relative efficiency across all of your on-line promotional activity – including email campaigns, Google Adwords, Affiliate campaigns, sponsored links and so on. These revised numbers appear on your normal web pages without the need for clones or duplicate pages/landing pages, and don’t affect the operation of your website.
Monitoring separate online streams
Web Tracker dynamically changes the contact phone number on your website depending on where the visitor has come from. You control the allocation of streams when setting up the ad spend. Web Tracker then tells you how many web visitors you had from the ad, how many resulted in telephone calls, and what your ROI for the ad is at any moment in time.
Improving marketing control
From this information you can consider the way each online presence has performed and what it cost. This is invaluable information when negotiating rates and particularly useful when defending that sales pitch where online service providers claim huge visitor numbers. After all, you want to pay for the amount of traffic that it generates for your business but not the wasted visits. How can you get the vital information to make comparisons?