Telephone overlay numbers
You will be allocated a set of telephone numbers to suit your requirements (STD, local dial codes and 08 numbers are available).
They are all routed to your existing telephone lines, so no hardware or extra telephones are required (all telephone systems are compatible). All calls are charged at the normal rates to the caller for the type of number 08/STD etc. You allocate a different number for each of the adverts you want to measure. Then log in to the web based reporting system to see how your adverts are performing in real time. Advert Tracker shows the number of calls, when they occurred, how long the calls lasted, the number of the caller, and most importantly the unanswered or engaged element. The number of which can often surprise you
Monitoring inbound calls & alerts
We have evidence that some industries miss up to 16% of the calls made to them and that after using the new system for six months that this can be reduced by 33%.
If you do miss a call or the caller gets the engaged tone, you will be automatically notified immediately by email …these emails include the caller’s phone number allowing you to immediately get back to them and save a lost enquiry.
Monitoring calls v expenditure
The system allows for multiple ads, multiple uses of the same media, it includes full archived history so you can see how your advertising response changes during the year, you can then conduct specific tests to measure:
- response to promotions
- varying space sizes
- the same offer in two separate publications
- a seasonal offer verses a normal one, and much, much more
The Advert Call Tracker puts you in control of media expenditure versus response and allows you to negotiate with media suppliers for the actual response they generate for you. Which after all, is what you are paying for isn’t it? But how do you get the information to actually measure that response? Advert Call Tracker.